MICROECONOMICS PRINCIPLES WITH ETHICSMODULE 10: Monopoly Market Theory Textbook Reading:Presentation Slides:Additional Useful Information:Monopoly Price Discrimination Rise and Fall: A Story of Diamonds - 9 minutes
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OVERVIEWIn this module we introduce one firm into the market with cost curves as described in the previous section and explain why a profit-maximizing monopolist would choose an output level such that marginal revenue equals marginal cost. We also determine the profit-maximizing price, profit level, and consumer surplus. The module also discusses how a monopoly firm could take greater advantage of consumers by engaging in price discrimination.
VIDEO LECTURETheory of Monopoly - 50 minutes Price Discrimination - 15 minutes
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